TUDUNGRUFFLE Returns to Suria KLCC: The Floravelle Collection at the Concourse Pop-Up
Malaysian modest-fashion label TUDUNGRUFFLE is back at Suria KLCC with a pop-up booth on the Concourse Level, running daily from 10am to 10pm from mid-July 2026. The booth is at unit K-A6, in front of Bath & Body Works, and it is the brand's only KLCC precinct appearance this season. If you are already in the mall for Suria KLCC's summer retail traffic, this is the easiest place in the city centre to see the label's current Floravelle collection in person without committing to a trip out to KL East Mall or IOI City Mall.
What the booth is actually stocking
TUDUNGRUFFLE is a hijab and tudung specialist, and the booth carries the current range rather than last-season clearance. The headline is the Floravelle collection, the label's latest print run, which spans both square bawal scarves and modal shawls. Square bawal pieces like Fionne, Elvy, Ava and Tess sit at RM59 each, in a printed cotton voile that is the brand's signature weight. Modal shawls in the same print — Eiryls, Hanaa, Joyce and Elvy — run at RM79 each, with a softer drape and more length for wrapping styles.
Beyond Floravelle, the booth carries the brand's core plain shawl lines. The Safiyya Pearl Chiffon Shawl starts at RM39, the Alleia Diamond Chiffon at RM49, and the Inara Crumple Matte Satin and Amara Lightweight Satin at RM59. These are the pieces repeat buyers come back for, since the price-to-quality ratio on the chiffon is genuinely hard to beat at KLCC. The booth also stocks the new Niyah Telekung prayer wear range and a small selection of ready-to-wear apparel from the Clara and Cora lines, though the apparel selection is thinner than what the brand carries at its permanent boutiques.
Why this pop-up matters at KLCC specifically
Suria KLCC has a deep modest-fashion floor, anchored by permanent stores like Aere and the bigger department-store concessions, but TUDUNGRUFFLE is one of the few homegrown bawal specialists that actually runs pop-ups inside the mall rather than holding a permanent unit. That makes the Concourse booth a useful short window: the brand tests KLCC footfall with these runs, and they typically last a few weeks rather than months. The current booth is positioned in front of Bath & Body Works on the Concourse, which is the level you arrive on straight off the KLCC LRT station — so it is a two-minute walk from the platform if you are coming specifically for it.
The trade-off is stock. Because it is a pop-up and not a full boutique, the booth does not carry the full online catalogue. If you are after a specific shawl colour or a particular ready-to-wear set, it is worth messaging the brand first through their WhatsApp line (+6011 2985 6034) to confirm it is at the KLCC booth before making the trip. Anything not in the booth can be ordered online at tudungruffle.com with free shipping above RM100.
Who this pop-up actually suits
This is a targeted visit, not a destination. If you already wear TUDUNGRUFFLE, the booth is a chance to feel the Floravelle prints in person before buying — the blue-grey and matcha tones in particular photograph differently online than they look under the mall's lighting, and the modal shawl weight is hard to judge from a product page. If you are new to the brand, the RM39 Safiyya is the cheapest entry point and a safe first buy. If you are shopping for Raya or a wedding, the ready-to-wear Clara skirts at RM159 are the better pick, but again, confirm the colour is stocked. If none of those fit your plan, the booth is still a decent photo op and a quick browse on the way through the Concourse.
Practical Details
- Pop-up dates: From approximately 14 July 2026 (end date not announced; typically runs several weeks)
- Hours: 10:00am to 10:00pm daily
- Location: Booth K-A6, Concourse Level, Suria KLCC (in front of Bath & Body Works), Kuala Lumpur City Centre, 50088 Kuala Lumpur
- Nearest station: KLCC LRT (Kelana Jaya line) — Concourse level is a short walk from the platform
- Price range: Shawls from RM39; printed bawal square RM59; modal shawls RM79; ready-to-wear skirts RM159
- Stock note: Pop-up carries a curated selection, not the full online catalogue — confirm specific items via WhatsApp +6011 2985 6034 before visiting
- Online: tudungruffle.com — free shipping above RM100
- Instagram: @tudungruffle